International design master Mark Rosen said: “Perfume bottle design is my passion. The world I see is made up of perfume bottles of different shapes. When I see a skyscraper,
What I think of is the bottle of the men’s perfume ‘lagerfeld for men’ I designed. Therefore, the difference between male fragrance and female fragrance will be reflected in the bottle design. ”
The packaging of women’s perfume should conform to the characteristics of the perfume itself in terms of bottle shape, color, or outer packaging design. For example, chanel no5: the perfume bottle was designed by Ernest Bois, the rectangular bottle cap is cut into the shape of emeralds, the bottle body is square-shaped, and the label is black on a white background without any decoration. The entire design fully reflects the style of Chanel, simple, pure, and effective, consistent with the spirit of modern people, and impressive. It was selected as an outstanding contemporary art in 1959 and is now displayed in the Museum of Modern Art in New York.
Compared with gentle and complex female perfumes, male perfumes give people a sense of simplicity, elegance and harmony. Therefore, its shape is more rigorous and heavy, with more straight lines, and full of masculinity. Men’s perfumes are designed in various styles. Some are designed for creative, energetic, life-loving, romantic and decent men, so the design is powerful, classical, and elegant, but there are also back-to-virtual, casual and relaxed appearance designs.
For example, the bottle of Issey Miyake’s blue water has clear and stern lines, full of design beauty, which confirms the design concept of Issey Miyake master. The design of the perfume bottle adopts the purest blue in the world, the most appropriate specifications and the most harmonious contrast. The cone in the center of the bottle cuts the entire perfume bottle into 4 single sides, exuding the most dazzling blue. The bottle body is matched with a unique bright silver chrome alloy bottle cap, and the top of the bottle cap is meticulously engraved with the elegant product name, just like a bright moon reflected in the water on a clear night, with silver light gleaming.
The bottle reveals the temperament of the perfume
Top perfume designer jacques polge said: “A good perfume tempts not only the sense of smell, but also the vision. The visual impact of a perfectly designed perfume bottle can actually capture the hearts of customers earlier than the temptation of smell. The small exquisite bottle is not just a small container for holding fragrance. Today, it has also become a kind of art worth collecting.”
The rounded curved appearance implies a simple and free soft fragrance. Most of the simple and simple fragrance series will choose the round or pebble shape as the source of inspiration for the bottle body. They are round as jade, without a trace of edges and corners in the hand, and are extremely warm and comfortable. At the same time, the perfume itself reflects the same deep connotation and non-sensational personality. The representative work is Chanel’s Encounter. This is Chanel’s first round bottle perfume. The round bottle is like the feminine body curve, but the square mouth is very rational. The bottle is surrounded by metal buckles, ranging from fragrance to bottle. Body design, its noble and elegant style is very suitable for elegant white-collar women.
The mysterious fantasy style symbolizes fairy-tale romance. Perfume bottles also have animal design elements. For example, anna sui’s secret wish perfume is on the top of a special trihedral crystal bottle. There is a delicate and dreamy spirit sitting on a delicate matte crystal ball. This fairy is the incarnation of a little fairy, symbolizing self-confidence, magic, feminine gentle charm and power. The perfume bottle is like an exquisite carving art.
The deliberate and profound image modeling presents a mysterious exotic fragrance. Some perfume bottles are shaped like the sun, moon, stars, buildings, ornaments, diamonds, and hearts. For example, Chopard Chopin’s wish perfume borrows a certain characteristic of diamonds, imitating the shape of a multi-faceted diamond, and uses the night sky-like dark blue as the packaging color, making it unique and unique, making it unique and unique.
Fashion abstract elements represent independent spiritual fragrance. Nowadays, more and more perfume packaging designs use simple and abstract expression methods to make the whole perfume give people a simple and modern feeling, while using various high-tech elements. The newly launched “Jennifer Lopez Vigorous Women’s Perfume” is full of surprising details. Its shape is unique. You can lift it high and spin it quickly in the sun to enjoy it. Then, you will be pleasantly surprised to see the colorful light beams twinkling and embossed colored ribbons dancing around the glass bottle. The violet metal ring below contrasts the elegant perfume name logo.
The development history of perfume bottles
In 4000 BC, the ancient Egyptians invented the method of making glass, and the development of glass containers began. Around 1500 BC, glass perfume bottles with sophisticated craftsmanship have appeared. The most common ones are dark blue, opaque or transparent bottles, decorated with blue, white or yellow zigzag color bar patterns, which are typical of that era. The style of lalique. At the same time, the Greeks and Romans also used bottles made of alabaster, agate, and porphyry to hold perfume, which can keep the bottle cool and make the perfume easier to preserve. These perfume bottles are still used in Greece and Rome, but the design is much more elegant. Ancient Roman perfume bottles were often made into jars decorated with birds, animals and human heads.
In the 18th century, Chinese porcelain was used as a new material to make perfume bottles. Meissen in Germany, sevres in France, Chelsea in the UK and other places have all become porcelain production centers, and simple porcelain perfume bottles have begun to appear on the dressers of fashionable people. .
Afterwards, Syria invented the art of glass blowing, which allowed the glass to be shaped before cooling. This was a major advancement in technology. Then there was a method of blowing glass into a mold, so that bottles of the same shape could be produced repeatedly.
By the end of the 19th century, although most of the perfumes sold in shopping malls were placed in ordinary containers, smart perfumers had begun to put fragrances in bottles at home, which required a large number of beautiful bottles for sale to meet individual differences. need. Since then, the appearance of the bottle has become a very important factor in determining the sales of perfume, and the design purpose of the perfume bottle has accordingly become to attract those who have the potential to buy.
